Tip # 17

One of the coolest things and something I really love is when the office is just jumping with kids. I mean there is nothing better to me than when I see a car pull up and four kids jump out and then another one and another one (my adjusting area is glass windows on three sides so I get to see the beautiful mountains and the parking lot while adjusting). I know all heck is about to break loose and something beautiful is about to happen. Then here they come, all running to see who will be first on the table(s). The one who don't make it on first play with our dog and others run over to the popcorn machine. There are hugs, and laughing and a lot of great life enhancing chiropractic adjustments happening. For most families that visit our office, we ARE their primary care physicians - and that is cool!!! So, how do you get children and families in your office?

Tip # 17 - Promote, Talk, Educate and Act Like a Family Chiropractor

If you want to see children (lots of them) in your practice and become the "family" chiropractor in your town, then create your practice around families.

Promote yourself as a family chiropractor and let the world know that you see children
Design your practice around families and make it children friendly
Put up posters that promote family and child care
Take pictures of the children you adjust and hang them on the walls
Create a kids play area and keep it clean, fresh and current
Build and promote a chiropractic library complete with reference articles
Have a YOU Tube station which shows kids being adjusted
Do family health talks
Ditch the white coat for something more kid friendly
Learn some kid jokes and use them - a lot
Talk to the kids on their level
Be interactive with the kids and send them to the front desk to make their own appointments
Ask kids if you can come speak at their school or in their class
Attend their plays or dance recitals or sporting events
Have a kids day
Educate the kids - educate their parents - educate their grandparents - educate their teacher
Create family plans
Send birthday cards
Learn a magic trick or two
Get an office dog
Watch MTV or some other kid shows
Be current on kids music
When explaining an x-ray or doing a ROF - direct your speech to the child
*** Ask mom or dad why their child is not being adjusted ***

If your sign says "Pain Clinic", those are the patients you will attract. If your Yellow Book ad has a low back with a lightening bold going through it, that is what you will attract. Think about it - How you hold yourself out, is how people perceive you.

You have the power to create the practice you want.

Tip # 17 - Promote, Talk, Educate and Act Like a Family Chiropractor

Want to learn how to run a really cool practice? Order my new book at www.successfuldc.com