Tip #10

I just finished my daily report of findings and had 5 patients present. I consider this a very sacred part of our day. It is an opportunity to show our patients how much we care about them by closing our office for that hour and taking the time to explain chiropractic and to show them their x-rays while explaining how postural imbalances and subluxation may be causing the health crisis they are experiencing.

It never ceases to amaze me how this simple procedure creates lifetime patients full of families who refer their friends, co-workers and people they know to the doctor who takes time to talk to them. At the same time, I find it unbelievable how many doctors do not give a report of findings or ever speak to their patients much less show them their x-rays and correlate their symptoms to subluxations levels but more on that later.

Tip #10 - Talk Simply and Explain

People do not want to know what you know until they know that you care. There are many levels of caring however, one of the best ways to create lifetime patients is to show them how much you care by spending time explaining chiropractic to them and by showing them their x-rays. But, now for a word of caution; speak to them simply and in language THEY can understand and with simple stories and analogies that will make sense to them and highlight your points.

Many doctors are just to technical in their explanations. I have sat in on many reports (kind of) where, when after the patient left I had to ask the doctor "what the hell did you just say?" If I, as a chiropractor and coach can not understand what you are saying, then most certainly your patient did dot understand. It is like you turn the switch off in them instead of turning the power on. That goes for when you do health talks, health fairs and any other time you are in the public eye or trying to convey the chiropractic message.

People love to learn about chiropractic when it is explained to them in simple terms, using colorful analogies. Be bold when you are speaking - when you speak the truth is comes through in everything you say. People want to know that chiropractic is the most important thing they can do for themselves and their families. Then tell them why. Tell them about the power of the body and innate, and how a clear nerve system leads to optimal function.

The point is, people want to hear your message. All you have to do is figure out what your message is and them tell it to them simply, honestly and powerfully. \\

Tip #10 - Speak in plain language

Not many people care or even want to understand the